What is Search Engine Optimization?
Search Engine Optimization which is in short known as SEO has become quite famous over the years. It is the process of getting traffic from the free, organic, editorial and natural search results on search engines. SEO is a complex algorithm that is used by Google to give score to the websites and rank them in order so that the best ones are visible on the first page of the search engine results.
Google has created a list of techniques that websites need to follow in order to get higher rankings in the search engine results. It includes adding specific keywords and Meta tags to the web pages. This process is known as search engine optimization.